“A-Frame has always been Hawaiian. Look at our popcorn, our ribs, our island Maui onion salad. But it was more of an impression than a direct interpretation. It was a translation of aloha in an abstract sense. A modern space filled with communal picnics and sharing and generosity. So, really, this change is not an abandonment of what A-Frame is, but more of an extension of it even further now after our fifth year. I was inspired to look deeper into Hawaii and take it from the abstract to the real. True ono grindz. He started experimenting in the kitchen and the food was coming out killer. So, I decided to take a trip to Hawaii and breathe in the culture once again from the islands, a place I've been going to since I was 16, and a place where many of my ohana live. Whether it’s POT with second-generation Asian Americans or Kogi on the streets or Chego to stoners or Commissary to vegetarians or Alibi Room to Westsiders or 3 Worlds Cafe to the community or the airport and the love we get there from TSA to the tarmac guys to the Pinoy baggage crews and on—I never try to do something unless I understand a culture and feel we can represent it and respect it, but also have the courage to push it and morph it like a DJ would a song. I wouldn't do anything unless the people from these cultures know we are real: no matter how different it may have been twisted, it still feels like home. I wouldn't do A-Frame aloha if it wasn't right. But it's right. So, we took an IHOP and made it a futuristic modern picnic built around abstract forms of aloha. Now, we’re gonna take the feeling of Zippy's and put our LA style to it, and just make delicious home-style food with a true aloha spirit that makes you smile.” - Love, Roy
What is it to be a cook with a classically-trained pedigree and an apologetically rebellious heart? Though Roy Choi is currently known as the godfather of the food truck movement, he is first and foremost a cook that has befriended and parted ways with the upper and lower echelons of the food industry. From classic hotel chef to street cook to ringleader in challenging all those barriers between good food and accessible food, Roy Choi reminds us that when it comes to eating something great, the rules are born only to be broken. Here at A-Frame, in his first creative project in partnership with Dave Reiss, he continues to mess with the traditions of standard dining culture and encourages patrons to reach across the table to share their food with a couple of strangers.
If you don't know who Dave Reiss is, and you're a fiend for the underground icons of the L.A. scene, then you've most likely crashed 1 or 2 of his parties in the past two decades. But don't get down on yourself if you can't recognize who he is when he surreptitiously sits next to you at the bar and asks how you like the space. He's that fly on the wall who knows all the cool people in town and spends 85% of his career building that one, most excellent toy while spending the remaining 15% getting a kick outta watching you play with it. Through his friendships, ingenuity and instincts as a DJ, he went from opening Swingers on Beverly to Red, Sugar, The Brig and half a dozen other properties -- which isn't too bad for a kid who got his start churning ice cream at Swenson's in Westlake.
An avid surfer, outdoorsman, and road tripper, Eric channels his restless energy into creating graphics, posters, graffiti and murals inspired by adventure, food, and friends. Inspired by tribal Polynesian art and iconography, he's created colliding Hawaiian-inspired alchemical symbols of abundance and gratitude, splashed onto our walls in the form of murals and graffiti art. It's a trippy tropical urban beach picnic homage to mahalo.